An Everything Guide to Marketing Your Home During the Sale Process

Marketing your home to potential buyers can be a challenge. The best way to market your home is to work with an experienced real estate agent.

An Everything Guide to Marketing Your Home During the Sale Process Close
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An Everything Guide to Marketing Your Home During the Sale Process

Posted by Gary Ashton RE/MAX Advantage on Friday, April 19th, 2019 at 10:43am.

Marketing Your Home During the Sale ProcessHome sales often go best and fastest when the home is properly marketed. Spreading the word about your home, showing buyers your home's best features and presenting your home in the best light possible can all help your home be snatched up more quickly. There are many different aspects to marketing a home. These tips will help you get started on the right foot.

Stage Your Home

Staging your Franklin home is the process of making it look like a property that a buyer would like to buy. Typically sellers do this by making repairs as needed, keeping each room clean, redecorating if needed and decluttering. Every home is different. Some of the most common things that people do to stage their home include:

  • Buy organizers for closets and bedrooms to make it easier to put clutter away.
  • Repaint one or two rooms to give the home a fresh, well-maintained appearance.
  • Pick up children's toys off the floor and put them in bins to keep them out of line of sight.
  • Put pet toys and pet accessories away where they can't be seen.
  • Clean carpets and replace rugs as needed.
  • Remove heavy drapes to let in light.

In general, home buyers need to see that your home is well-maintained, spacious, and a pleasant place to live. If you're not sure what to do to stage your property, your real estate agent can help you decide how to present your home in the best light possible.

Take Good Photographs

Photographs help draw in buyers by making the listing look attractive. Working with a professional real estate photographer is a good way to get the best photographs possible, but if you're planning to take the photographs yourself, start by fixing up your home and cleaning up any messes that might detract from your photographs. Take interior and exterior pictures, and shoot more than you need to give yourself options.

Rooms that look small or dark in photographs can detract from the overall collection of pictures, so leave out any pictures that aren't flattering. When shooting outdoor images, take photographs at the height of the day when there are few shadows on the ground. Remove your car from the shot, and try to focus on your expansive lawn and beautiful home.

When shooting indoor pictures, take pictures from many angles. Remove any remaining clutter from shots and, if necessary, turn on all interior lights to eliminate shadows.

Put Out Signs

Signs make it easier for buyers to find your home while also attracting attention to your property. Use a sign that is easy to see, attractive and provides the important information in bold text. Put the sign in a prominent location to make it easier to find. If you're working with a real estate agent, he or she will have signs already made that can be put on your lawn at a moment's notice. Work with your real estate agent to put it in the best location possible.

Market Your Home on Social Media

Social media is an excellent way tool to use when marketing a home for sale. Getting the home posted on Facebook and Instagram will immediately put it in front of dozens, if not hundreds of eyes. A simple post that includes a couple of eye-catching photos of the home, the basics regarding the location and what the home offers plus a link to the listing online may be all it takes to gain social media traction. If possible, consider adding a link on local community groups or pages (such as a buy & sell group or community discussion page) to gain additional views. This type of social media marketing is free and when done right can actually take on a life of its own!

Work With an Experienced Real Estate Agent

The best way to market your home during the sale process is to work with an experienced real estate agent. Your agent can help you make your home attractive to buyers while also spreading the word about your property to people who want to know. If you're thinking of selling your home, get started today by contacting experienced real estate agents in your area.


Gary Ashton

The Ashton Real Estate Group of RE/MAX Advantage

The #1 Real Estate Team in Tennessee and #2 RE/MAX team in the World!


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