Don't Sell Yourself Short!
How to List and Sell Your Home Effectively
So much depends on a good property for sale listing. It's usually the first thing people see when they find out about your home, and it provides more information about your investment than almost every other source. A first-rate listing can generate competing offers for your home, and help it sell for a high price, quickly. But a mistake here can cost thousands of dollars, and cause you to spend more time than you planned on the market. Following are a few tips for listing your home effectively, and ensuring that you get the most for your real estate investment.
Whether you're selling a palatial waterfront mansion or a small condo, there are a few elements your listing should always have. Number one is an effective price. Ideally, your price will attract buyers who might not have otherwise considered the listing and encourage them to see your property's potential. Too many agents and sellers rush this step and list a price that drives buyers away. A good policy is to aim a little lower than many buyers might be expecting - if your property is seen as a "deal" buyers will compete with each other for it, and drive up the sale price. This means researching the recent sold and listed prices of homes in your area and having a good idea of where the market might end up in three months, a clear, easy to follow description of the property.
You don't have to make up new words or a marketing slogan for the property - simply state in the first sentence what kind of property it is, along with one or two of its most saleable attributes. From there you can summarize the property's location, and list its main features and amenities. It's usually best to tell people where the home is before describing it in detail because the location is generally the biggest factor in the decision process. Some sellers have had success with a brief history of the home's market performance, but this type of thing is usually better suited to a blog (if you can get people to visit your home's blog, you're definitely on the right track) or to introductory discussions with prospective buyers.
Pictures of the Home
Good listings should also always include high-resolution photos of your home. These should be done after the home is ready for sale, with as few of your decorations and personal affects as possible in the photo. The photos should also be focussed on things buyers want to see - not necessarily what you want to show. For example, buyers are typically interested in the kitchen, bathrooms, bedrooms, living room, and street-view exterior - if you have a spacious laundry room that really adds to quality of life at your home, that's fine, but save it for listings details or the home tour.
If you're Internet savvy, you can use a variety of other tools to augment your listing, such as popular listings sites like Trulia and Zillow, classified sites like craigslist and vFlyers.
A little extra work on your listing can pay off big when the buyers come calling, so take your time, make sure your property looks as good as it can, then go get your reward on the market.
Listing With TAREG of RE/MAX Advantage
Probably the best case scenario is when you actually list your home for sale with TAREG of RE/MAX Advantage. We will be able to feature your home by price, location, and pictures as well as making sure your home is marketed directly to our extensive database of buyers looking to secure a home in the Nashville area.
Why You Should List Your Home With RE/MAX Advantage
- We generate 40-100 registrations a day for people who are interested in Nashville area homes for sale.
- We have over 90 active realtors all with a database of buyers that we can expose your home to rather than waiting for a new buyer to register on our site or come to an open house.
- Each of our listings is given preferential positioning so that your home will get maximum exposure for people looking in your area, subdivision and price range.
- As the #1 RE/MAX team in Tennessee and Nashville we have the ability to promote your listing to our well-developed network of Realtors within RE/MAX and Nashville who have come to recognize and respect our professional attitude in all aspects of selling real estate in Nashville TN
- We are the Official Real Estate Team of The Tennessee Titans and as such can provide additional exposure of your home.
- Our technologically advanced site allows us to promote our listings to individual buyers and our clients using the website.
- Years of great content writing and studying the user workflow to enhance the actual buyer's website experience has meant that we have developed a site that has a tremendous amount of new and returning traffic.
Listing Your Nashville Home
Listing your home with The Ashton Real Estate Group of RE/MAX Advantage will maximize your home's exposure and also be instantly matched with our existing database of home buyers.
Debra Beagle is our team listing specialist and she will be happy to meet with you and discuss the options for listing and marketing your home.
You can also get a valuation of your home using the experience of comparing your homes basics features to sales of homes in your area. Just use the Whats My Home Worth link and then have one of our listing specialists come and visit your home to give you an in-depth assessment.
Today was a great example of how a well thought out and organized listing presentation can educate someone that their house is now worth a little less than it was in the previous real estate market climate and that as a seller, you have to go the extra mile to impress the current home buyers.
The listing presentation prepared by TAREG of RE/MAX Advantage Realtor, Jonny Lee, clearly showed to the seller that the market for homes in the Hendersonville area is now, more than ever, a buyers market and that to be considered as a potential home for any buyers the home has to presented in the best possible light to maximise all the great features that were found in the home.
It really all comes down to putting yourself in the shoes of the home buyer and looking at your property with a fresh set of eyes. With all the properties that are on the market, today logic will tell you that the best homes will sell first and this assumes two fundamental points. 1. That the home is priced correctly and 2. that the home is marketed well.
Having the home correctly priced can make the difference between the home being listed for months and months or being sold in under the average days on the market for the Nashville area. Once you have had the comparative market analysis prepared and determined that your home will sell in a certain range, the next thing to do is to make sure that you maximize the presentation of the home to the buyers that will be looking at your home. Buyers can be picky now, and they can quickly remove a home from their short list if they see that there is lots of potential, but lots of potential work too! I would say that 90% of the buyers that are looking to buy a home in today's market want to take the path of least resistance when it comes to maximizing the investment meaning that they want to get the best value for money with the minimum amount of effort in terms of renovating.
Bringing The Home Up To Date
Having a home that is older and slightly dated means that the buyer will immediately see comparisons of the current market because that's what they are seeing when they look for homes. As they review all the homes they have chosen they will quickly get a feel for what's acceptable in your price range, and if they see that all the homes they like have granite counters in the kitchen and stainless steel appliances then this is something you are going to have to seriously consider installing. What will work for you, and has done so over the last say 15 years, will not measure up now to the other homes on the market.
Making an Investment in Your Home
Making a relatively small investment in your home can really make the difference to the home selling or just stagnating on the market. People will always have the suggestion "I'll just offer an allowance" but the problem is here that you are just differing the hassle to the next person who buys the home. In today's market where a lot of homes that have done the work and made the home that much more attractive to the buyer so they don't have to do any more work!
List Price Reduction
Reducing the listing price to reflect the investment required to bring the home up to date is one possibility, but when there are so many homes that are doing the same thing, the homes that are going to stand out are the ones that have taken the trouble to prepare themselves for a sale and removed any possible objections.
At the end of the day, I find that most people have the same basic requirements in a home in that it is clean and has no deferred maintenance and that it is in move-in condition without having to undergo any renovations or major redecorating. Basically, you are making your home have the path of least resistance for the buyer.
Free Market Analysis
if you are considering selling your home in the Nashville and surrounding areas of Brentwood, Franklin, Hendersonville, Gallatin, Mt. Juliet and more, just contact us and we will give you an up-to-date market analysis to determine what we think your home will sell for in today's real estate market.
What's My Home Worth?
Use the form below to ask for a free home evaluation based on the current real estate market and see how many buyers we currently have that would be interested in buying a home like yours.