The housing market is taking off. But even as the market comes to life, there are some houses that will sit for months at a time without selling, while others get snapped up immediately. If you are considering selling your home, here are a few tips to help you on your way to getting a quick sale.
Working with an experienced real estate agent will help a seller set a fair market price from the beginning. An agent will look at a number of factors in recommending a list price, include the home's age, condition, and amenities. Most important in the recommendation will be factoring in the comps. Comps are nearby homes of comparable age, size, and condition that have recently sold. This informs the real estate agent of what prices the local market is willing to bear. A price in-line with the local market will generate more interest than one that has priced itself out of contention.
Your Home's Visual Profile
So now you really have to decide what your home can offer to a new buyer. You will be competing with similar homes so if you try and overstate your homes appeal, you will just disappoint the potential buyer, as you have raised their expectations, and created a disappointing experience. For example, if you market your slightly sloping lot as being a level lot, when the buyer arrives to view your home the first thing they are going to complain about is being attracted to the home under false pretenses. This then changes the buyers state of mind from being open and receptive to one of being wary and suspicious and looking out for other faults. You can see that you have to appeal to a buyer that is going to appreciate your home for what it is and not for what you want it to be.
Be Ruthless when De-cluttering
Sellers should be extremely aggressive when de-cluttering their home before listing. Many people sell their homes because they have outgrown it, but when a new buyer comes for a showing they are looking for a home that is spacious. If it is not something essential to your daily life, either donate it, recycle it, sell it, or store it somewhere else. Packing up kids' toys, off-season clothing, and extra furniture will help make a later move easier, and storing it all off-site will open up appealing space in the home to attract buyers.
Update the Exterior
The old saying about never getting a second chance to make a first impression is especially true when it comes to home sales. The exterior of the home, no matter the season, must be appealing. Update faded house numbers, paint the front door, plant colorful seasonal flowers, spread a new layer of mulch, and clean all the cobwebs from the front porch. In a single afternoon, a seller can vastly improve a home's curb appeal and usher new buyers to the front door.
Stage the Home Appropriately
When touring a home, a buyer is trying to imagine how their lives could unfold in the space. To help them along, sellers must be sure that each space has a clearly defined use. Even if the seller only uses the dining room table as their home office, it should be staged as a dining room only. The kitchen counter may be where you do your best work, but a cluttered counter takes away from the kitchen's true purpose. Move the laptop, the bills, and the to-do list from the kitchen island and replace them with a decorative bowl of lemons.
The Best Value For Money
So now that you know you can't try and make your home something that it's not, the idea is to put your best foot forward and make sure that your home is in the best condition that it can be. This means that when the buyer comes to visit your home, they see a home that matches their search profile, but will rise to the top of all their choices because the condition of the home sets the standard amongst the comparable homes. This means that your house represents the best value for money for the buyer as now they are comparing homes with all the same features but hopefully pick your home as it has less work to do after moving in.
Choose a Qualified Real Estate Agent
There are a lot of factors that go into the buying and selling of a home, and they can be difficult to navigate for those who do not have professional real estate training. Sellers who want to have their homes sold quickly and effectively should seek out a qualified real estate agent who can employ the best marketing strategies for their home.
Make Certain the Price Is Right
Sometimes sellers believe that setting their price high will give them a chance to negotiate once an offer comes in. After all, they reason, it can always be lowered later if an offer doesn't come. The problem with this strategy is that a home listing sees the most activity in the first 30 days after listing. A price set too high for the local market can cause the listing to be ignored by qualified buyers and become stagnant.
Pricing Your Nashville Home
At the end of the day pricing your home correctly is what is going to minimize the number of days that your home stays on the market. If you have the house priced right then this means that you are appealing to home buyers who can afford your home and it will have all the features and quality that they are expecting. if you can have the condition of the home in such a good state so that you remove any potential objections when the buyers see the home.
Basically you want to make sure that your home is priced at a point that will attract the buyers that will appreciate your home and see it as the best in that price range. Adding to the list price to try and get more money from the buyer that will just love your home unconditionally is a very ill advised route to take and ultimately results in the seller having to reduce the list price to come into line with all the other similar properties.
Pricing Right and Saving Money
if your home is over priced you have to realize that you are setting the expectations of the buyers in this price range to find features and a quality of construction that they will find in other homes in this price range. Once you realize that people do not just look at one house, and that they actually become very aware very quickly, what they can get for their money. As soon as they see that your home doesn't quite measure up to other homes in the same price range, they will immediately start looking for other negatives and then move on.
The down side to over pricing your home is that it will sit on the market for an extended time until you reduce the price to make it more comparable with the other homes that have the same profile as your home. Those extra weeks on the market can equate to to one or two months wasted marketing and in real financial terms means two extra mortgage payments as well as missing out on any good opportunities for homes that you could have bought!
Maximizing Your Nashville Homes Exposure
Now that you have decided to sell your home you have to put your self in the shoes of a buyer. How will they find your home? Which website will maximize the exposure of your home to the online buyer? How many existing buyers does the realtor have? How will the market your home to their database of past and current clients. Ask us how we can guarantee you exclusive exposure on www.Nashville.com and the only dedicated FaceBook application covering the Nashville real estate market.
Make It Easy to Visit
Selling a home can be a stressful time, but every seller must be ready and willing to accept the inconvenience of showing the home. Buyers will not make an offer on a home they haven't seen, so making it easy to get them through the door is a critical step to getting an offer. Making the home available for showings in the evening and the weekends will go a long way toward getting a qualified buyer to step over the threshold.
Audit the Realtor's Internet Listings
Carefully read the agent's online listing––no one knows a home like a person currently living in it. Make sure that the listing is not only accurate but truly frames the home in the best light. Pictures should be of the highest quality and plentiful as well. As a buyer clicks through the pictures, they are making decisions about following up. If the pictures of the home do not reflect its true beauty, a seller should not be afraid to ask the real estate agent to take new ones.
Because most home searches begin online, it's incredibly important that the home's Internet listing is on point. Make sure the home is listed on all of the major online portals as well as the agency's social media, such as Facebook and Twitter. The sellers should also share the listing on their own social media to ensure that the listing is seen by as many people as possible.
Free Home Evaluation
To take advantage of the marketing ability of The Ashton Real Estate Group and the experience of our knowledge of the current real estate market in Nashville please feel free to take advantage of our Free Home Evaluation and talk to one of our listing specialists.
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