Home Owners Need To Improve Their Marketing Skills

Selling anything with a hefty price tag can be tough, considering how there’s usually a limited number of prospect buyers actually willing and capable of shouldering the expense.

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Home Owners Need To Improve Their Marketing Skills

Posted by Gary Ashton: RE/MAX ADMIN on Saturday, November 10th, 2012 at 11:06pm.

Selling anything with a hefty price tag can be tough, considering how there’s usually a limited number of prospect buyers actually willing and capable of shouldering the expense. When it comes to selling a house, things can get pretty difficult, mainly because the residential market of Nashville, as well as almost every other market in the US, has shifted towards the buyers’ favor.

Honing negotiating skills is something that all parties in any transaction should do, especially for those looking to sell their dwellings. As competition gets fierce, evolving owner strategies will be necessary to stay on top. While conventional methods could help, there are several other methods (which don’t really have a name) which can aid any homeowner secure the best possible deal.

That being said, the first technique would be to create a video of the house plus surrounding amenities, and post it at YouTube.com. What needs to be included here is footage of the entire dwelling, as well as a verbal explanation telling the viewers about any key areas that’d probably be appealing to them. Taking a video of the neighborhood would be great too, as well as any nearby shops, cafes or malls.

Second would be to utilize the power of social media – while many buyers go to online MLS or real estate websites to find a potential residence, waiting around for the best offer isn’t exactly the fastest way to sell a house, especially when the Nashville residential market is currently filled with inventory.

Putting the word out to friends and acquaintances through websites such as Facebook or Twitter is a very effective way to reach out to thousands of people without having to pay a dime. Networking is a powerful tool in any industry, and there’s no excuse as to why it can’t be used here.

Third method that home owners can use to stay ahead of the competition revolves around conditioning – ensuring that door knobs are fixed, light bulbs replaced, flooring is spotless, and other furniture and fixtures are in excellent condition is something that some sellers neglect.

People who buy second hand homes subliminally detest the idea that someone else lived there first. By ensuring all necessary repairs are implemented, pest control services are availed, and everything looks the best it possibly can, sellers will be able to make their dwellings appear more attractive in the eyes of interested buyers, and be able to secure better deals. 

 

Gary Ashton

The Ashton Real Estate Group of RE/MAX Advantage

The #1 Real Estate Team in Tennessee and #4 RE/MAX team in the world!

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