How to Become a Local Real Estate Expert

Ready to propel your career? Get to know the local community where you buy and sell and become a local real estate expert to boost client numbers.

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How to Become a Local Real Estate Expert

Posted by Gary Ashton on Saturday, June 11th, 2022 at 9:02am.

How to Become a Local Real Estate ExpertBecoming and remaining an expert on the local real estate market is one of the most important habits of successful real estate agents. Whether you're a new agent looking to join a real estate team or an experienced professional, you should always strive to better understand the real estate scene you work in. This includes developing knowledge of local property styles, the impact of national trends, and the unique wants and needs of buyers in your town. Keep reading to discover what you need to know to become a local real estate expert.

Be Active In Your Community

You can learn a lot through the Internet, but there are few better ways to learn the intricacies of your market than by being involved with community groups. Agents involved in their community have access to first-hand information from homebuyers. Furthermore, being active in the community is a great way to network and market your work.

Should an agent not be currently active in the community, now is a great time to move forward and find a way to participate in local causes and efforts. From casual sports leagues to community service, there are numerous ways to make a positive impact in your neighborhood.

Getting involved in the community immerses agents in the happenings around town. There's no telling what interests might spark a conversation that will give you special insight and help you develop your local real estate knowledge.

Keep Up with Continuing Education

The most knowledgeable real estate agents are always learning. Stay in the know by routinely taking approved continuing education courses. Taking real estate classes will provide general knowledge that can be applied to your specific area and qualify you for higher-level positions.

Keep in mind that even in individual cities, the real estate market and trends will fluctuate. In addition to taking classes, make sure you're reading national news and monitoring economic trends. Making this effort bolsters your ability to serve your in-town clients.

Make Connections with Local Businesses

Being a local real estate expert means you're a fountain of information on the best businesses in town. When your clients are settling into their new homes, be the person they reach out to for recommendations. To make that happen, it will be necessary to do some research or experience a few local businesses personally.

Requests may range from repair contractors, painters, places to eat or shop, or even where the best local entertainment is in town. Your insider info as a local expert will make it easy for clients (and future clients) to find the "best of the best" around town.

Share Your Local Expertise With Your Team

As you develop your knowledge, be sure to share it with your brokerage. What benefits you also benefits your team, and what your team learns benefits you in turn. Collective effort to become a team known for being local experts will strengthen your team's status as a leader in the local market, incentivizing potential clients to come to you rather than your competitors.

Stay on Top of Real Estate Trends

Agents can set themselves apart from others in town by staying ahead of the most real estate recent trends. An excellent start is driving around town and seeing what properties are going for, where the most vacancies are, and what areas have sold fast properties. Supplement your local research with national research, too. Be an avid consumer of economic and real estate news. This way, you can have a stronger context for understanding your market.

This information can also be found on the MLS site, where statistics and trends can be explored. Local newspapers or the monthly broker's reports are also reliable indicators of current market conditions locally.

The Road to Becoming a Local Expert Never Ends

Real estate is a good career for people who love to constantly learn. Getting involved in the community, staying apprised of current trends and social media, and furthering your knowledge with continuing education are great ways to become a local expert in real estate. Your market is always growing and changing, so be prepared to make an ongoing commitment to learning about it. Becoming a local expert is a journey, not a destination. Get out there, and get involved!

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Gary Ashton

The Ashton Real Estate Group of RE/MAX Advantage

The #1 RE/MAX team in the World!

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