The 2017 housing market is taking off as spring heats up. But even as the market comes to life, there are some houses that will sit for months at a time without selling, while others get snapped up immediately. If you are considering selling your home, here are a few tips to help you on your way to getting a quick sale.
Make Certain the Price Is Right
Sometimes sellers believe that setting their price high will give them a chance to negotiate once an offer comes in. After all, they reason, it can always be lowered later if an offer doesn't come. The problem with this strategy is that a home listing sees the most activity in the first 30 days after listing. A price set too high for the local market can cause the listing to be ignored by qualified buyers and become stagnant.
Working with an experienced real estate agent will help a seller set a fair market price from the beginning. An agent will look at a number of factors in recommending a list price, include the home's age, condition, and amenities. Most important in the recommendation will be factoring in the comps. Comps are nearby homes of comparable age, size, and condition that have recently sold. This informs the real estate agent of what prices the local market is willing to bear. A price in-line with the local market will generate more interest than one that has priced itself out of contention.
Be Ruthless when De-cluttering
Sellers should be extremely aggressive when de-cluttering their home before listing. Many people sell their homes because they have outgrown it, but when a new buyer comes for a showing they are looking for a home that is spacious. If it is not something essential to your daily life, either donate it, recycle it, sell it, or store it somewhere else. Packing up kids' toys, off-season clothing, and extra furniture will help make a later move easier, and storing it all off-site will open up appealing space in the home to attract buyers.
Update the Exterior
The old saying about never getting a second chance to make a first impression is especially true when it comes to home sales. The exterior of the home, no matter the season, must be appealing. Update faded house numbers, paint the front door, plant colorful seasonal flowers, spread a new layer of mulch, and clean all the cobwebs from the front porch. In a single afternoon, a seller can vastly improve a home's curb appeal and usher new buyers to the front door.
Stage the Home Appropriately
When touring a home, a buyer is trying to imagine how their lives could unfold in the space. To help them along, sellers must be sure that each space has a clearly defined use. Even if the seller only uses the dining room table as their home office, it should be staged as a dining room only. The kitchen counter may be where you do your best work, but a cluttered counter takes away from the kitchen's true purpose. Move the laptop, the bills, and the to-do list from the kitchen island and replace them with a decorative bowl of lemons.
Audit the Realtor's Internet Listings
Carefully read the agent's online listing––no one knows a home like a person currently living in it. Make sure that the listing is not only accurate but truly frames the home in the best light. Pictures should be of the highest quality and plentiful as well. As a buyer clicks through the pictures, they are making decisions about following up. If the pictures of the home do not reflect its true beauty, a seller should not be afraid to ask the real estate agent to take new ones.
Because most home searches begin online, it's incredibly important that the home's Internet listing is on point. Make sure the home is listed on all of the major online portals as well as the agency's social media, such as Facebook and Twitter. The sellers should also share the listing on their own social media to ensure that the listing is seen by as many people as possible.
Make It Easy to Visit
Selling a home can be a stressful time, but every seller must be ready and willing to accept the inconvenience of showing the home. Buyers will not make an offer on a home they haven't seen, so making it easy to get them through the door is a critical step to getting an offer. Making the home available for showings in the evening and the weekends will go a long way toward getting a qualified buyer to step over the threshold.
The Ashton Real Estate Group of RE/MAX Advantage
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