Statistics from the National Association of REALTORS, Pew Research, Nielsen, and other sources shed some light on the modern real estate customer.
The good news is that TAREG we have a new mobile search option for our clients that enables them to access their online searches, the saved favorites and also gives them the ability to utilise their GPS system on their smart phone to be able to search for homes with a selected radius of their current location.
Here are the stats from the NAR:
"The percentage of first-time buyers fell to 37 percent in 2011 from 50 percent in 2010; and the average buyer is older at 45 years, compared to 39 years. However, 37 percent of buyers were younger than age 31; 32 percent were older than 55; 21 percent were single females; and 12 percent were single males.
More than 50 percent of buyers want to see property videos, 83 percent find real estate agents most useful - compared to 81 percent who cited the Internet - and 92 percent view open houses as very useful or somewhat useful.
The average seller last year was a Baby Boomer, and a quarter of sellers sold their homes within two weeks of the house hitting the market. Moreover, 61 percent were repeat clients or referrals, and 66 percent interviewed just one agent.
As for technology, 200 million consumers use their smartphones to access social networks, and consumers spend about 33 percent of their time watching videos on their mobile devices.
Among other statistical findings, social media is more popular with single women than single men."
[SOURCES: Maryland REALTOR; Information, Inc.]
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