Nashville Mayor Karl Dean has an ambitious goal for his city to become one of the cleanest and greenest city’s in the southeast. Implementing various programs to attract local participation to work towards this objective faster, Metro Nashville has teamed up with Coca-Cola and Kroger to bring back an initiative that has spiked recycling rates before, namely: the Coca-Cola Recycle & Win.
“Bringing back the Recycle & Win program just made sense.” said Veronica Frazier, Director of Metro Beautification and Environment. “The first Recycle & Win program significantly raised awareness throughout the county about the importance of recycling for both economic and environmental reasons. And as we look to increase recycling rates and participation, we believe the Coca-Cola Recycle & Win program can help with this goal.”
With proven results during its first launch in 2011, the two private organizations involved have invested over $250,000 for the program’s implementation and success. The campaign involves the delivery of educational packets to every Nashville single-family residence. Inside each packet are various tips and warnings on recycling in general, as well as instructions on how to win a $50 Kroger gift card by placing a “Give it Back” sticker on curbside recycling carts.
To ensure residents “reduce and reuse” the right way, photographs of acceptable recyclables have also been included in every mailer sent. To excite local interest in this program up to greater levels, project coordinators are giving all residents a chance to win a $10 Kroger card simply by visiting the site www.cokerecycleandwin.com.
“Programs such as ‘Recycle & Win’ promote good environmental stewardship and encourage recycling participation, which reduces the amount of material destined for landfills,” says Mayor Dean. “Public-private partnerships like this one helps Metro provide good services and stretch tax dollars. ‘Recycle & Win’ also provides our residents with vital information and tips on proper recycling.”
“Coca-Cola is proud to once again sponsor the Recycle & Win initiative,” “It is more important than ever to educate everyone on the importance of recycling and recycling properly,” says Lauren Steele, Vice President, Corporate Affairs, Coca-Cola Bottling Company Consolidated.
By early December, the Coca-Cola Recycle & Win Street Team will be patrolling the households in search of Nashville folks who’ve placed the program’s stickers on their recycling carts. The team plans on rewarding ten $50 Kroger cards every week, handing out a total of 260 prizes over the span of six months.
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